1. Productions must feature Pinellas County as itself (as defined below) and portray the area positively.

2. All projects must include basic marketing deliverables consisting of: 

a) Behind-The-Scenes Photos: These images will showcase the production process in Pinellas County locations, highlighting recognizable areas and landmarks when possible, and include cast and crew at work, as well as the general atmosphere of the production. Photography must be high quality suitable for use in print and on the web. These images will be used by VSPC and FilmSPC for promotional purposes, including social media, websites, and printed materials to showcase Pinellas County as a production-friendly destination.

b) Above-The-Line Testimonial Video: This video will feature at least three above-theline (ATL) people and positions (such as the director, screenwriter, lead actors, and producers). The featured individuals will discuss their experience filming in Pinellas County, highlighting positive aspects such as diverse locations, supportive Film Commission and community, and the area's unique attributes. The testimonial video must also include B-Roll and behind-the-scenes footage. The video must be a minimum of 180 seconds long, recorded in high-definition format (1920x1080 or higher), edited and ready to post. These videos will be posted on Visit St. PeteClearwater (VSPC) and/or FilmSPC websites and social channels and used for other promotional purposes in connection with marketing Pinellas County to other filmmakers and productions.

c) Logo/Special Thanks in Credits: The production must include the FilmSPC logo in the end credits of the project. The logo must be clearly visible. For television series, the logos must appear in every episode. FilmSPC will provide high-resolution logo files and any specific usage guidelines, and special thanks wording. This requirement ensures that viewers of the finished product associate the production with Pinellas County, potentially inspiring future travel to and interest in the area.

3. Productions must maintain detailed records of all qualified local expenditures and submit these for verification.

4. Projects must comply with all local, state, and federal laws and regulations during their production in Pinellas County.

5. Productions must carry appropriate insurance coverage as specified on the Film Commission’s insurance page.

6. The production company must be willing to accommodate reasonable requests for set visits by VSPC/FilmSPC staff and/or designated media and governmental representatives, coordinated in advance to minimize disruption to production.

7. The production company must be registered with the State of Florida Division of Corporations (Sunbiz).

15% Uplift: Projects can qualify for a rebate uplift of up to an additional 15% by providing extra marketing value and promote Pinellas County as a top destination. 

Productions are encouraged to propose innovative strategies to demonstrate their commitment to enhancing the county's visibility and appeal. Some examples of qualifying activities include but are not limited to:

- Showcasing Recognizable Locations: Incorporate beauty shots and references to key landmarks and attractions in Pinellas County.

- Marketing Activities: Utilize signage, verbal mentions, and other promotional strategies to highlight the area.

- Social Media Promotion: Implement a robust social media plan to increase visibility.

- Distribution Commitments: Secure distribution deals or commit to premiere and screening events in the county.

- Press Tours and Junkets: Host media events that feature Pinellas County locations.

Production companies interested in the incentive program should first visit the FilmSPC
website to review the program overview and project eligibility details.

Gather and prepare all required supporting documentation, as outlined by FilmSPC.

FilmSPC staff will conduct an initial review to ensure the application is complete, then a  committee consisting of FilmSPC and VSPC staff will review the application. The committee will make a recommendation on both the base incentive and any uplift
incentives.

FilmSPC will notify the applicant of the recommendation, typically within 30 days of receiving a complete application.