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Loring is a Los Angeles-based writer, director, and creative producer. His work has been commissioned by a diverse range of clients- from Havas Worldwide to Wisecrack, inc.- and has been screened around the world. Through a background that blends project development with physical production across multiple formats, Loring has developed a uniquely eclectic skillset as a visual storyteller.
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Wrapbook’s commercial production clients are some of the best in the biz, and we have the work to prove it.
This month, we’re showcasing spots from Hungry Man, Division7, and M ss ng P eces. From challenging climate pessimism to promoting public nudity, these ads demonstrate how Wrapbook’s industry-leading clients expand the spectrum of commercial filmmaking.
For Bear Naked Granola and Outside Magazine
According to the first spot on this month’s list, the best way to experience nature is au naturel.
Tongue firmly in cheek, Hungry Man partnered with the folks at Bear Naked Granola and Outside magazine to build a campaign in support of hiking in the nude. Director LJ Johnson stirs comedy and documentary filmmaking into a potent brew that will leave viewers wondering where the joke ends and the advertising begins.
Rather than focusing on flavors or ingredients, the spot simply suggests that Bear Naked Granola is the ideal snack for hiking in your birthday suit.
Bear Naked branding blends seamlessly into an elaborate online campaign that also includes how-to guides, mobile app integration, and a cheeky snack belt designed to help nude hikers “avoid hunger and citations.” The result is an excellent example of effective brand collaboration.
For Beats by Dre
Beats by Dre is all about quality and authenticity. Fittingly, the above spot from Division7 strips away the polish of a typical ad to focus on the brand’s core values. It leverages a minimalist aesthetic to mine gravitas from the personal story of Jalen Hurts, superstar quarterback of the Philadelphia Eagles.
Entitled “Same One From Day One,'' the commercial puts Jalen face-to-face with his younger self. Rather than leaning into nostalgia, however, the spot places Jalen’s past and present on equal footing. It depicts the NFL star as unphased by fame and grounded in his own long-standing work ethic.
Director Ray Smiling uses a pair of Beats as an audiovisual cue that links the brand directly to Jalen’s point-of-view. It’s a deceptively unassuming moment that underlines the power of raw simplicity and transforms Jalen’s story into a great ad.
For Rainforest Alliance
With a challenge as massive as climate change, it’s all too easy to become cynical. That’s why Rainforest Alliance has launched a new international campaign to highlight the importance of positivity and the power of collective climate action.
In collaboration with M ss ng P eces, “Pessimism is out. We’re all in!” is a three-minute spot that counters climate negativity with a mix of hard information and high-velocity visuals.
As we already know, commercial production companies love tech, and this spot further proves the point. Directed by Max Joseph, the long-form ad is an absolute outburst of VFX imagination, deploying a rapid flow of NeRFs, AI, and traditional CG animation.
The spot’s unabashed passion for technology amounts to far more than cinematic showboating. It underscores the spot’s optimistic embrace of the future and an undeniable enthusiasm for the human capacity to overcome the impossible.
The most exceptional quality of these spots is that they are, in fact, not exceptional. Our clients are producing high-quality, boundary-pushing, award-winning work every single day. Wrapbook is proud to help them bring dreams to life as quickly, efficiently, and cost-effectively as possible.
For your own commercial productions, be sure to visit Wrapbook for all the free resources you need. You can check out our guide to running commercial payroll or chat with an expert to find out how Wrapbook can streamline your next shoot.
