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Shiv Rajagopal is a filmmaker based out of Hong Kong & Los Angeles. With a background as a producer of indie films, music videos, and commercials, he writes about the entertainment industry at large. He is also the Co-Founder of Forgotten Films, an indie film company with a slate of films revolving around superheroes from the golden age of comics.
At Wrapbook, we pride ourselves on providing outstanding free resources to producers and their crews, but this post is for informational purposes only as of the date above. The content on our website is not intended to provide and should not be relied on for legal, accounting, or tax advice. You should consult with your own legal, accounting, or tax advisors to determine how this general information may apply to your specific circumstances.
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It’s that time of year again!
For football fans, this past Sunday was a big one. But let’s be honest, the Big Game commercials are just as important as the game itself.
Most weeks, the ads get ignored. But during the Big Game? Everyone is locked in, waiting to see which brands truly stand out. In living rooms and watch parties across the country, one debate always breaks out…
What was the best Big Game commercial?
To help settle the score, we’ve rounded up the best Big Game commercials of 2025 so you can judge for yourself.
Director: Jake Szymanski
Agency: VML/New York
Production: Caviar/Los Angeles
Kicking off our list is Hellmann’s, which leaned into nostalgia for its big game commercial. The brand recreated an iconic scene from When Harry Met Sally… at Katz’s Delicatessen with Meg Ryan and Billy Crystal, which left the deli stunned.
This time, the excitement comes from a sandwich with a helpful serving of Hellmann’s mayo. Ryan takes a bite, sparking the same unforgettable reaction. Sydney Sweeney closes out the ad with the legendary punchline, “I’ll have what she’s having,” for a humorous touch. The ad is a perfect mix of comedy and nostalgia, putting a fresh spin on a classic pop culture moment.
Director: Henry-Alex Rubin
Agency: Google Creative Lab/New York
Production: SMUGGLER
Google’s 2025 Big Game commercial spotlights its AI assistant, Gemini Live. It follows a father preparing for a job interview while using Gemini to highlight the skills he learned from raising a child. The ad itself is a montage sequence that features the highs and lows of fatherhood while tugging at the audience’s heartstrings. By focusing on human use cases for AI tools, this heartwarming ad makes a powerful case for AI’s real-world benefits.
Best of all, this spot was produced by our client SMUGGLER, making it a #MadeWithWrapbook commercial.
Director: Matias & Mathias
Agency: Erich & Kallman/San Francisco
Production: Epoch Films
For Reese’s 2025 Big Game commercial, the brand delivers a playful PSA about its new Chocolate Lava Big Cup. The commercial opens with a park ranger who warns that the lava craze has gone too far because people are now trying to eat real lava. Through hilarious vignettes of people attempting to eat lava, Reese’s drives home a clear message—stick to the candy.
The best commercials are quick, funny, and memorable; Reese’s hits a home run on all three fronts. This ad was also produced by Epoch Films, making it the second #MadeWithWrapbook commercial on our list.
Director: Taika Waititi
Agency: Goodby Silverstein and Partners/San Francisco
Production: Hungry Man
Mountain Dew went all out for its 2025 Big Game commercial. Directed by Taika Waititi, the ad is a VFX spectacle combined with his signature comedy style.
The spot depicts Becky G sipping a Mountain Dew Baja Blast, which transports her into a surreal, CGI world. There, she meets Seal—transformed into an actual seal—belting out a parody of Kiss from a Rose. As a perfect mix of visual effects, nostalgia, and humor, this ad earns its spot among the best of 2025.
Director: Matthew Vaughn
Agency: Client Direct
Production: Superprime
For this year’s Big Game, Meta and Ray-Ban teamed up to showcase their AI smart glasses. Their commercial follows the two Chrises—Chris Hemsworth and Chris Pratt—as they peruse an art gallery. Unfortunately, Hemsworth mistakes a $6.2 million piece of art for a quick snack, which Pratt quickly clocks.
Turns out, the Chrises were viewing the personal art collection of yet another Chris—err, Kris. Kris Jenner to be exact. Realizing what’s happened, Jenner then uses her smart glasses to call her lawyer. Produced by Superprime, another Wrapbook client, we’re proud to have this clever commercial included as part of our #MadeWithWrapbook list.
Director: Steve Ayson
Agency: FCB/New York
Production: MJZ/USA
The star power is on full display for Pringles’ 2025 Big Game commercial. Featuring Adam Brody, Nick Offerman, James Harden, and Andy Reid, the spot plays off the iconic mustache of the Pringles mascot. In a hilarious special effects twist, the celebrities’ mustaches fly off their faces in pursuit of more Pringles chips.
It’s a blend of humor and star power that effortlessly reinforces the brand’s mascot in a fun, unforgettable way.
Director: Lance Acord
Agency: Nice&Frank/San Francisco
Production: Park Pictures
Häagen-Dazs' 2025 Big Game commercial, “Not So Fast, Not So Furious,” is a play on the Fast and Furious franchise. Vin Diesel and Michelle Rodriguez reprise their roles from the film as they drive down the Pacific Coast Highway while eating ice cream. But the ride is far removed from their usual high-speed thrills, which Ludacris rightfully questions in his cameo.
But the end result is an ad that beautifully juxtaposes and acts counter to the audience's expectations, subverting the audience. It highlights how we could all benefit from slowing down and taking in the moment.
Park Pictures, the commercial production company behind this advert, is also a Wrapbook client, making this yet another big game commercial that was #MadeWithWrapbook.
Director: Ben Affleck
Agency: Artists Equity
Production: Artists Equity
Our list wouldn't be complete without a Ben Affleck DunKings spot for Dunkin’. For its 2025 big game commercial, Affleck returns with a new crew, swapping out Tom Brady and Matt Damon for Casey Affleck, Bill Belichick, and Jeremy Strong. Produced by Affleck and Damon’s production company Artists Equity, it is the third installment of the DunKings series.
In this satirical ad, Strong takes method acting way too seriously by dunking himself in a barrel of coffee grounds while the Affleck brothers watch in confusion. With humor and star power, Dunkin’ made yet another splash with its big game commercial.
Director: Dave Meyers
Agency: Biite
Production: RadicalMedia/USA
In a year with so many celebrity-driven Big Game commercials, Taco Bell flipped the script by celebrating its real fans. It showcases hundreds of photos captured through Taco Bell's drive-thru cameras, reinforcing the brand’s loyalty to its customers. While Lebron James and Doja Cat make hilarious cameos, the everyday fans and snappy voice-over steal the show.
From nostalgia to humor to heartwarming moments, this year’s Big Game commercials had it all. We’re proud to have played a small part in helping our clients execute these memorable spots.
If you’re gearing up for a shoot, learn how Wrapbook’s all-in-one platform can be a force multiplier for all your production payroll and accounting needs.
