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Next on the list of best TV commercials 2024 is Mercedes Benz’s spot for its “Defining Class Since 1886” campaign. It stars Matthew Macfadyen of Succession fame in a suave, James Bond-esque role as he takes viewers through the evolution of Mercedes Benz’s cars. Tennis legend Roger Federer also makes a memorable cameo in this car commercial.
The spot juxtaposes the brand’s early models with their latest, tech-forward vehicles. The result is a celebration of the company’s rich heritage while reinforcing the brand’s reputation as a timeless symbol of class. This spot also marks Wrapbook client SMUGGLER’s second entry into the list of best commercials of 2024.
Skincare brand CeraVe teamed up with actor Michael Cera to create a clever campaign for this year’s Big Game. The commercial plays on the similarity between his last name and the brand's name. The actor claims to have developed the brand’s skincare products and presents his pitch to a group of dermatologists in a dramatic, self-produced spot.
The twist? His pitch falls flat, and the ad ends with the tagline: “Developed with dermatologists. Not Michael Cera.” Cera’s over-the-top performance and self-awareness make for an entertaining spot, while the twist reinforces CeraVe’s message of only developing dermatologist-approved skincare. The best commercials combine humor with impactful messaging, and this spot nails both.
Uber Eats delivered big laughs with one of the best commercials of this year’s Big Game. It establishes a clear message: to remember that Uber Eats has vast delivery capabilities, you might have to forget something else. The ad depicts a star-studded cast hilariously forgetting key aspects of their lives to prioritize Uber Eats’ message.
Set to a quirky soundtrack, Jennifer Aniston fails to recall her decade-long collaboration on Friends with David Schwimmer, while David and Victoria Beckham struggle to remember the Spice Girls. Meanwhile, Usher forgets about his halftime show for the 2024 Big Game, and Jelly Roll is shocked by his face tattoos.
The combination of humor, star power, and effective brand messaging cement this ad as one of the best TV commercials 2024.
Nike’s “Winning Isn’t for Everyone: Again” is a leading candidate for best commercials of 2024. It is a simple yet powerful spot starring LeBron James. The spot depicts James immersed in a training session, while his voiceover emphasizes how elite athletes are driven by an insatiable hunger for winning.
This standout spot marks Wrapbook client ICONCLAST’s debut on the list of best commercials of 2024. Director Jonas Lindstroem uses handheld cinematography and fast-paced editing to pull viewers into the action.
If we’re discussing the most popular commercials of 2024, we have to mention the NFL’s “Born to Play” commercial. The spot follows a young boy in Ghana who is obsessed with football and daydreams of playing in the NFL with his idols Justin Jefferson and Saquon Barkley. His journey leads him to a football training camp, marking the first step toward realizing his dreams.
This heartwarming spot establishes how football transcends borders while highlighting the NFL’s ongoing commitment to making the sport more accessible to athletes worldwide.
Amazon announced Prime Day 2024 with an energetic commercial starring Megan Thee Stallion. The campaign features an original song, “It’s Prime Day,” written specifically for the commercial. Megan raps about different Prime Day deals while jumping between vibrant scenes inspired by Amazon Prime categories.
Directed by Dave Meyers and produced by Wrapbook client RadicalMedia, this spot could double as a music video. Amidst the glitz and glamour, it effectively highlights how Prime Day empowers shoppers to explore their unique interests.
DoorDash delivered one of the best advertisements of 2024 with its interactive “All the Ads” campaign. The spot featured an exceptionally long promo code that viewers could type out for a chance to win prizes.
DoorDash’s experiential marketing campaign was one of the most popular TV commercials, drawing over eight million participants while showcasing DoorDash’s delivery capabilities.
And if you weren’t too distracted by the promo code, you may have also caught Laurence Fishburne’s iconic voice narrating the ad.
Our next entry to the list of best commercials is M&M’s Big Game commercial. It pays tribute to those who came close to winning but never got the ring. The ad stars Scarlett Johansson alongside NFL legends Dan Marino, Terrell Owens, and Bruce Smith.
To ease the pain of their losses, the spot unveils a fictional comfort ring featuring diamonds made from M&M’s peanut butter. With a self-aware tone, the ad pokes fun at its celebrity cast while reminding viewers that, win or lose, M&M’s are always there to provide comfort.
Last on our list of best commercials 2024 comes from Popeyes. The national chain made a splash in 2024 with its first-ever Big Game commercial. It features Ken Jeong as a man who is cryogenically frozen until the perfect chicken wing is invented. Upon waking, he takes a bite of Popeyes’ new wings and is instantly delighted.
Jeong’s over-the-top performance steals the show as he hilariously navigates modern inventions like self-driving cars and electric scooters, all while savoring his chicken wings. Set to Lil Jon’s “Turn Down For What,” the ad was an instant classic and introduced Popeyes’ new menu item to a national audience.
2024 was a stellar year for the commercial space, with brands delivering unforgettable ads that inspired and entertained in equal parts. As commercial producers continue to push the boundaries, Wrapbook is proud to support the talented teams behind some of the best commercials of 2024.
When you’re ready to jump into production, Wrapbook’s all-in-one platform can be your force multiplier. We simplify production payroll and accounting so you can focus on what you do best—creating unforgettable content.
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As we approach the end of the year, it’s the perfect time to look back at the best commercials of 2024. From celebrity-driven blockbuster spots to viral marketing campaigns, brands and agencies pushed the boundaries of commercial storytelling yet again.
So grab some popcorn, and let’s revisit the best commercials of 2024.
First on our list is Pfizer’s Big Game commercial set to Queen’s hit song “Don’t Stop Me Now.”
The commercial is a stunning montage sequence that celebrates scientific innovation with a creative twist. Paintings and diagrams of scientific pioneers come alive to sing along to the song's lyrics.
Produced by Biscuit Filmworks, the commercial is a VFX wonder that ends with Pfizer’s pledging to continue the fight against dangerous diseases. The uplifting message and stellar animation make it a standout in this year’s lineup.
P.S. If you want to use a song like “Don’t Stop Me Now” in your film, check out our guide on how to get music rights with Harry Finkel.
For their 2024 Big Game ad, Squarespace enlisted none other than Martin Scorsese, who directed and even made an appearance in front of the camera. The commercial takes on a humorous tone as aliens land on Earth, only to be ignored because everyone is glued to their screens. Frustrated, the aliens create a website to announce their arrival, and the commercial ends with Squarespace’s clever tagline: “A website makes it real.”
Best of all, the commercial was produced by Superprime, a Wrapbook client known for blending Hollywood talent with the commercial industry.
State Farm has once again nailed its Big Game spot, leveraging its iconic slogan, “Like a good neighbor, State Farm is there,” into a clever comedic moment.
This year, Arnold Schwarzenegger stars as an action hero in a fictional film for the insurance company. Amidst the pyrotechnics and weather effects, the director has to constantly stop filming because Schwarzenegger keeps saying “neighbor” in his unmistakable accent. The punchline lands perfectly at the end when Danny DeVito appears to deliver the line flawlessly.
Reuniting the Twins duo is another example of how Big Game commercials leaned heavily on star power this year. The sharp writing and undeniable chemistry of the cast make for a standout State Farm commercial.
Next up is the hilarious Dunkin’ Big Game ad, which features Ben Affleck teaming up with Matt Damon and Tom Brady to form a boy band called “The Dunkings.” Dressed head to toe in Dunkin’ gear, the trio surprises Jennifer Lopez and Fat Joe with a cringe-worthy performance that quickly goes off the rails.
The commercial, produced by Affleck and Damon’s Artists Equity banner, is the latest in an evolving partnership between Affleck and Dunkin’. It masterfully blends humor, star power, and nostalgia, resulting in a viral campaign that had social media buzzing.
BMW’s 2024 Big Game commercial features the iconic Christopher Walken as its charismatic centerpiece. The commercial opens with Walken making a dramatic entrance in BMW’s sleek new electric i5 model before cutting to everyday people trying (and failing) to mimic his iconic speaking style. From baristas to servers to mechanics, the impressions bring plenty of laughs as Walken tries to go about his day.
By combining offbeat humor with Walken’s star power, BMW delivers an entertaining and endlessly quotable commercial.
If we’re talking star-studded commercials, no one did it better than Paramount+ in their Big Game spot. Stranded in the face of a cliff, Sir Patrick Stewart leads an unlikely crew that includes Miami Dolphins quarterback Tua Tagovailoa, Drew Barrymore, Peppa Pig, Arnold from Hey Arnold!, and Jeff Probst of Survivor, to name a few. Stewart suggests using Arnold’s football-shaped head as a grappling projectile and launches him to the tune of Creed’s “Higher,” with the band even making a cameo.
The ad pays homage to ‘90s pop culture while cleverly showcasing the diverse content available on Paramount +. The star power on screen and nostalgic references made it one of the more popular TV commercials of 2024.
E*TRADE’s 2024 Big Game commercial saw the return of the E*TRADE babies, this time dominating adults in a game of pickleball. The babies hilariously dismiss the sport as “basically tennis for babies but for adults” while casually discussing the importance of financial planning.
Produced by Wrapbook client SMUGGLER, the commercial uses humor to convey the benefits of using the E*TRADE platform.
Released earlier this fall, Bose’s “Sounds Good” spot was one of the most popular commercials of 2024. It features musical artists such as Tyla, Central Cee, Don Toliver, and BLACKPINK’s Lisa, all wearing the Bose Ultra Open Earbuds.
With dynamic cinematography and a vibrant color palette, the commercial highlights the earbuds’ ability to deliver high-quality sound while keeping users aware of their surroundings. We’re also proud to say that this viral spot was created by one of our leading production company clients, London Alley.
